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Meet Minty

Minty Oral Care was created to rethink the everyday toothpaste experience. We asked: How can toothpaste be more functional, beautiful, and convenient while remaining highly effective? Why stick to traditional tubes? Why settle for small sizes? And why shouldn’t toothpaste be something you’re proud to display in your bathroom?

Minty Oral Care

seamless design for the perfect pump

Minty’s pump was carefully chosen after extensive testing to work seamlessly with our formula. Toothpaste naturally has a high viscosity, so we needed a pump that could dispense it effortlessly and a formula that flows smoothly without being runny. Together, they deliver the perfect dose, every time.

Clean, Fresh, No Nonsense

Minty isn’t making claims to be ‘the most natural’ the most filled with ingredients that make your teeth 25 shades whiter in 1 week, or filled with trending ingredients. 

Minty is simple. The same effective ingredients you find in leading toothpaste brands, delivering a powerful clean that removes plaque, whitens teeth, and keeps your breath minty fresh. 

Learn more about our ingredients here.

Designed for Form and Function

Every Minty product is created with the balance of form and function. We believe that everyday essentials should work brilliantly and look beautiful. 

So much of oral care is boring, clinical, and forgettable. We wondered if it could be a LOT more enjoyable. Less dull. What if it made people feel good, rather than being just another chore?

Twice a day, front and center—Minty is the toothpaste you’ll want to display, not hide away.

Effortless Everyday Luxury

Everyday essentials should be effortless and beautiful. That’s why every Minty product is designed with convenience in mind—simple to use, easy to love, and made to fit seamlessly into your routine. But practicality doesn’t mean boring. We bring a touch of style to the everyday because even the little moments—like brushing your teeth—deserve to look and feel good.

Ethical, Sustainable, and Australian-Owned

Minty is more than just a pretty face. She's 100% cruelty-free, vegan, and never tested on animals. Our bottles are made from recycled materials and are fully recyclable. Ethically manufactured and proudly Australian-owned, Minty is an effortless way to elevate your routine—without compromise.